Cannes Lions anuncia o júri de shortlist para 2025

Na lista, estão especialistas de 79 mercados, representando os principais talentos da indústria global em uma ampla variedade de disciplinas. Os mercados representados pela primeira vez no Júri de Shortlist são Azerbaijão, Bósnia e Herzegovina, Islândia e Mongólia.

Nove jurados representarão o Brasil no júri shortlist: Viviane Duarte (Plano Feminino) em Brand Experience & Activation; Thaís Nicolau (Nomad) em Creative Strategy; Lucia Muller (Burson) em Design; Marcelo Bruzzesi (Havas) em Direct; Nicole Godoy (VML) em Film Craft; Rafael Gil (Artplan) em Industry Craft; Manzar Feres (Globo) em Media; Carla Cancellara (Fbiz) em Outdoor; e Rejane Romano (Publicis Group) em PR. O júri shortlist julga online em maio e seleciona em média 10% das campanhas inscritas que depois passarão a ser julgadas pelo júri de premiação, que se reúne presencialmente durante o Festival.

Simon Cook, CEO da LIONS, declarou: “Todos os nossos jurados desempenham um papel crucial na definição dos trabalhos premiados no Cannes Lions. Este ano, estamos testemunhando um nível sem precedentes de engajamento global de talentos merecedores, com mais mercados, mais vozes e mais perspectivas se reunindo para reconhecer esse padrão de referência mundial. Gostaria de estender minha gratidão pelo trabalho árduo e pelo cuidado em selecionar os trabalhos que estabelecerão o padrão global e farão história.”

Marian Brannelly, Diretora Global de Premiações da LIONS, acrescentou: “O Júri de Shortlist de 2025 é um verdadeiro reflexo da natureza global da criatividade nos dias de hoje. A inclusão de novos mercados como Azerbaijão, Bósnia & Herzegovina, Islândia e Mongólia é um testemunho da crescente influência criativa e das economias dessas regiões. À medida que o cenário criativo evolui, temos orgulho de contar com um número cada vez maior de vozes que representam a rica diversidade de talentos em todo o mundo.”

Confira a lista dos jurados responsáveis pela seleção dos shortlist de 2025:

Classic Track

Audio & Radio Lions:

Amanda Smith | Creative Director, BUCK, the Netherlands

Athina Afton Lalljee | Creative Director, McCann, Canada

Chesley Maddox-Dorsey | CEO, AURN, USA

Fadi Mroue | Chief Creative Officer, SRMG, Saudi Arabia

Jon Austin | Co-Founder and Creative Lead, Supermassive, Australia

Laura Tohtua | Creative Director, N2 Creative, Finland

Lovemore Muzwayine | Sound Designer, Aquanote Productions, South Africa

Marlene Bacher | Creative Director, Jung von Matt DONAU, Austria

Ramiro Rodriguez Gamallo | Chief Creative Officer and Partner, GUT, Argentina

Film Lions:

Alexis Bronstorph | Chief Creative Officer, No Fixed Address, Canada

Alfred Wong | Chief Creative Officer, VML, Hong Kong SAR

Andre Pedroso | Chief Creative Officer, Delta MullenLowe, Ecuador

Andy Del Rosario | Associate Creative Director, McCann Worldgroup, the Philippines

Arm Buddhaphol | Executive Creative Director, Rabbit’s Tale, part of Accenture Song, Thailand

Ben Coulson | Chief Creative Officer, dentsu, APAC

Cristóbal Pérez-Gazitúa S. | Founder and Chief Creative Officer, Believe, Chile

Damien Guiol | Chief Creative Officer, Change an FCB alliance, France

Jenna Livingston | Global Creative Director, Meta, Global

Jexy Holman | Executive Creative Director, LePub New York, USA

Joffre Carmona | Global Chief Creative Officer and Founding Partner, Buentipo, Global

Leah Churchill-Brown | Executive Producer, Exit Films, Australia

Louise Bonnar | Head of Film, Havas London, UK

Luca Cortesini | Chief Creative Officer, DDB Group, Italy

Maarten De Maayer | Creative Director, Publicis Groupe, Belgium

Mahmoud Shokri | Creative Director and Co-Founder, ABDULLAH & SHOKRI, Egypt

Nuno Riça | Creative Director, BAR Ogilvy, Portugal

Peter Kain | Executive Creative Director, BBDO New York, USA

Rebecca Bourke | Founder and Executive Producer, Assembly Ireland and Apex UK, Ireland and UK

Rikke Sofie Jacobsen | Senior Creative and Partner, POL, Norway

Sara Samsøe | Executive Producer and Head of Production, new-land, Denmark

Seulki Lee | Executive Creative Director, Cheil Worldwide, South Korea

Sharon Mills | Lead Creative Consultant, SMC Consulting, Ghana

Sophie Gold | President, Eleanor, USA

Tian It Ng | Chief Creative Officer, Publicis Communications Beijing, Mainland China

Outdoor Lions:

Alejandro Barrera | Executive Creative Director, McCann Worldgroup, Colombia

Amber Ward | CEO, Invisible North, USA

Amy Weston | Executive Creative Director, Clemenger BBDO, Australia

Anne-Claude Chénier | Chief Creative Officer, Cossette East, Cossette, Canada

Biboy Royong | Executive Creative Director, Dentsu Creative, the Philippines

Bruno Trad | Creative Director, Alma DDB, USA

Carla Alonso Cancellara | VP of Creative, Fbiz, Brazil

Enkhbayasgalan Tungalag | CEO, KMG Creative Group, APAC

Fumani Khumalo | Creative Group Head, VML, South Africa

Hanna Meijer | Senior Art Director, Åkestam Holst NOA, Sweden

István Bracsok | Chief Creative Officer and Founding Partner, White Rabbit Budapest, Hungary

Janez Rakušček | Executive Creative Director, Luna \TBWA, Slovenia

Katy Hopkins | Executive Creative Director, Iris, UK

Kristine Holzhausen | Chief Creative Officer, Leo, Germany

Lauren Smith | Executive Creative Director, 72andSunny, USA

Michele De iuliis | Associate Creative Director, Havas Middle East, United Arab Emirates

Nikki Lindman | Creative Director, VCCP London, UK

Ricardo Avilés | Chief Creative Officer, LePub, México

Robert Slovak | Creative Director, Slovák & Friends, Slovakia

Sachini Imbuldeniya | CEO, House of Oddities, UK

Sandra Amachree | Head of Communications – Marketing, HEINEKEN, Nigeria

Seung Jae Lee | Chief Creative Officer, IDEOT, South Korea

Sheng Jin Ang | Executive Creative Director, MullenLowe, Singapore

Stefania Siani | CEO and Chief Creative Officer, Serviceplan Italia, Italy

Steph Cajucom | Senior Creative Director, Amazon Brand Innovation Lab, USA
Craft Track

Design Lions:

Basel Jumaa | Executive Creative Director, VML, Jordan

Brandt Botes | Head of Design, Dentsu Creative, South Africa

Clara Mulligan | European Head of Design, Managing Partner, Anomaly, Europe

Dever Thomas | Partner, Design, Work & Co, part of Accenture Song, Denmark

Gerardo Ortiz | Co-Founder / CEO, Brands&People, México

Hrafn Gunnarsson | Creative Director, Brandenburg, Iceland

Jean-Jacques Charrais | Creative Director, W Conran Design, France

Koutouan Luc Emmanuel Aboussou | Group Creative Director, Publicis West Africa, West Africa

Lauren Kimball | Executive VP, Experience Design Director, Edelman, USA

Lucia Müller | Creative Director, Ideal Axicom, Brazil

Marianne Waite | Global Director of Inclusivity, Interbrand, Global

Michael Wilk | Global Head of Art, Serviceplan Group, Global

Nari Moon | Creative Director, INNOCEAN, South Korea

Paul O’Brien | Design Director, Elmwood, UK

Zeynep Orbay | Creative Director, Wieden+Kennedy, the Netherlands

Film Craft Lions:

Alexandra Roussel | Head Executive Producer, Eddy Production, France

Anastacia Lee | CEO and Executive Producer, DBLA hybrid production studio, Uzbekistan

Asma Humayun | Global Creative Director and SR Producer, Shiny Toy Guns, Pakistan and Global

David Mesfin | VP Creative Director, INNOCEAN, USA

Diego de la Maza | Chief Production Officer, Deutsch, USA

Elie Fahed | Film Director, See You on Set Films, Lebanon

Eva de Lera | Founder and Executive Producer, Lobo Kane, Spain

Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan

Julian Maira | Director, 14 al Centro, LATAM

Kevin Jin | Chief Creative Officer, BBDO Shanghai, BBDO China, Mainland China

Konstantin Trendafilov | Founder and Creative Director, Human, Bulgaria

Liesl Lategan Kyriakou | Founder and Executive Producer, Spitfire Films, South Africa

Maria Teresa Benvenuto | Creative Executive Producer, Canica Films, Peru

Meji Alabi | Director, RSA Films and JM Films, UK

Melissa Tifrere | Chief Production Officer, Havas Creative Network, USA

Nayla Chacra | Head of Post Production and Executive Producer, Prodigious, Global

Nicole Godoy | Head of Production, VML, Brazil

Nneka Onuorah | Filmmaker, Nneka Productions, USA

Vivek Dubey | Director, Manjumaa, India

Wandile Zulu | CEO, Pitch Black Post, South Africa
Industry Craft Lions:

Arnab Ray | Executive Creative Director, Landor, India

Devaksha Vallabhjee | Creative Group Head, FCB Africa, South Africa

Farid Bawa | Head of Design, 180 Amsterdam, the Netherlands

Genevieve Wilkins | Executive VP, Creative, ROKK Solutions, USA

Gianni Tozzi | Global Chief Creative Officer, FutureBrand, Italy

Giannis Vassilopoulos | Group Creative Director, Frank&Fame, Greece

Jelena Fiškuš | Creative Director and Co-Founder, Studio Sonda, Croatia

Olivier Le Lostec | Creative Director, DDB Paris, France

Osvaldo Restrepo | General Creative Director, Corkidi Studios, Panama

Rafael Gil | Chief Creative Officer, Artplan, Brazil

Rosie Stone | Associate Creative Director, Leo, Australia

Serena Di Bruno | Chief Creative Officer, BBDO, Italy
Engagement Track

Direct Lions:

Andrea Cook | CEO, JAM CRM, Canadá

Benjamin Anyan | Group Creative & Strategy Director, Publicis West Africa, Central And West Africa Region

Christina Aventi | Chief Strategy Officer, BMF, Australia

Clíona Hayes | Senior Director of Global Brand and Advertising, Indeed, Global

Donovan Bryan | Executive Creative Director, McCann, Germany

Edgard Gianesi | Chief Creative Officer, DAVID, USA

Hope Nardini | Global Executive Creative Director, Grey, Global

Hwee Peng Koh | Creative Partner, Blak Labs, Global

Klára Palmer | Chief Creative Officer, DDB Prague, Czech Republic

Linda Kachingwe-Sisya | Executive Marketing & Communication Head – Africa and International, Rand Merchant Bank, Global

Marcelo Bruzzesi | Regional Executive Creative Director, Havas, LATAM

Marcelo Waintraub | Chief Creative Officer, From, Uruguay

Martino Caliendo | Associate Creative Director, Impact BBDO, UAE

Orkhan Karim | Founder, Executive Creative Director, Endorphin, Azerbaijan

Prajato Guha Thakurta | Co-Founder and Chief Creative Officer, MANJA, India

Salim Mohamed | Head of Strategy (Creative & Media Practice), Dentsu, Malaysia

Sandrine Le Goff | Executive Creative Director, LePub Amsterdam, the Netherlands

Sarah Mestarihi | Creative Director, M+C Saatchi Group, Qatar

Tanya De Poli | Founder and CEO, Founders, USA

Tara Lawall | Chief Creative Officer, Rethink, USA

Winona Wee | Senior Creative, Wieden+Kennedy London, UK

Media Lions:

Abby Wong | Chief Strategy Officer, Greater China, IPG Mediabrands, Greater China

Amanda Morrissey | Global President and Chief Growth Officer, iProspect, dentsu, Global

Brooke Leland | President, Mekanism Media, Canadá

Claudelle Naidoo | CEO, GroupM, Sub-Saharan Africa

Daniel Shepherd | Group Chief Strategy Officer, Omnicom Media Group, MENA

David McCallen | Chief Strategy Officer – APAC, OMD, APAC

Elizabeth Anyaegbuna | Co-Founder, 16x9media, UK

Haris Mujanović | CEO, Via Media, Bosnia and Herzegovina

Harry Walker | Director, Agencies & Media, Google, Spain and Portugal

Ian Mc Grath | Chief Operations Officer Media, dentsu, Ireland

Jolene D’Souza | Group Strategy Director, Special, Aotearoa New Zealand

Juan Rafael Fabián | Founder and Chairman, Minderlust Group, Dominican Republic

Lara Arbid | CEO, Initiative and Magna Global, MENAT

Lara Jelinski | CEO Austria and Media Switzerland, dentsu AG, Austria and Switzerland

Mahesh Krishna | Executive VP of Strategy, Spark Foundry, USA

Manzar Feres | Globo Managing Director, Advertising, Globo, Brazil

Nataliya Morozova | Managing Partner, Havas Village, Ukraine

Nicolas Piris | Global Head of Client Marketing, Bloomberg, Global

Sibel Ülkü | Executive Client Lead, GroupM and Wavemaker, Turkey

Sumanta Ganguly | Chief Strategy Officer, Ogilvy Africa, Sub Saharan Africa

Takamasa Hirai | Senior Planning Director / Vertical Planner, ADK Marketing Solutions, Japan

Tracey Afuwape | Chief Strategy Director, PHD, Nigeria

Vineeth Dhruvan | CEO, Publicis Media, Vietnam
PR Lions:

Angelina Villanueva | Chief Marketing Officer, Asia Business Unit, McDonald’s, Asia

Bridget Jung | Executive Creative Director, Ogilvy, Australia

Carme Miró | CEO, APPLE TREE, EMEA

Christian Anhut | Chief Creative Officer, Edelman, Germany

Daryl Ho | Managing Director, We. Communications, Singapore

Florencia Kessler | Global Creative Reputation Officer, Grey, GlobalHolly Gilbert | Executive VP, Dentsu Creative, USA

Khangelani Dziba | Group Divisional Head: PR & Influencer Marketing, RAPT Creative Agency, South Africa

Lorella Gessa | Chief Communications Officer, Vivendi, France

Marta Sigarán | Partner – Country Manager, CCK, El Salvador

Masashi Kitaichi | Managing Director, Havas Red, JapanNina Pickup | Executive Sustainability and Creative Strategist, UK

Peter Jacob | Managing Director, MENAT, Current Global, MENAT

Rejane Romano | ESG Director, Publicis Groupe, Brazil

Sarah Hargrave | CEO, Porter Novelli, UK

Tony O’Neill | Executive VP, Executive Creative Director, Golin, USA
Social & Creator Lions:

Adriana Gomez Gil | Influencer Marketing Team Leader, Human To Human, Spain

Andre van Niekerk | Global Digital Partner and Head of Digital Operations, Carat, Global

Asawin Phanichwatana | Creative, Thailand

Carolina Eugenia del Hoyo | Regional Marketing Director, Fratelli Branca, Argentina

César Castaño | Executive Creative Director, Monks, Colômbia

Enoma Edevbaro | Head of SEK Social, SEK, Finland

Erika Romero | Creative Director, Tazi Almaty/ FCB, Kazakhstan

Estelle Khayat | Associate Strategy Director, Leo, MENA

Frank Cartagena | CEO, MullenLowe, USA

Ibrahim Seck | Creative Director, Monks, France

Jeannette Bohné | Managing Director, Serviceplan Berlin, Germany

María Madriz | Creative Director, Joystick, FIFCO, Costa Rica

Mike Sharman | Chief Creative Officer, Retroviral, South Africa

Mohammed Ajawi | Director of Digital Experience, Ogilvy, UAE

Nabil Sarih | Creative Director, VML Casablanca, Morocco

Rafael Gonzaga | Executive VP, Executive Creative Director, WEST BBDO, USA

Shohei Ooishi | Copywriter, TBWA\HAKUHODO, Japan

Smaran Jworchan | Creative Business Partner, TikTok, AUNZ

Sophie van der Schaft | Founder and co-CEO, And Agency Amsterdam, the Netherlands

Star Kachisa | Head of Marketing, Spotify, Sub-Saharan Africa

Vicky Lee | Executive Creative Director, Medialand Digital Strategy, Taiwan

Entertainment Track

Entertainment Lions:

Abdul Karim Abudullah | CEO, Culture Management Group / Afrofuture Festival, Ghana

Calvin Innes | General Manager and Executive Creative Director, Jung Von Matt NERD, Global

Cathy Boxall | Global Head of Entertainment, Dentsu, Global

Dawn Reese | President, Mediabrands Content Studio, USA

Joshua Burke | Global Head of Music & Culture Marketing, The Coca-Cola Company, Global

Maiya Kinoshita | Creative Director, TBWA\Media Arts Lab Tokyo, Japan

Matthieu Elkaim | President and Chief Creative Officer, Ogilvy Paris, France

Rajika Mittra | Managing Partner, Havas Play, India

Sascha Kuntze | Chief Creative Officer, BBH Asia Pacific, Singapore

Valentina Hoyos | Marketing Lead, Spotify, LATAM

Warangrat Rattanabumrung | Creative Director, SOUR Bangkok, Thailand

Experience Track

Brand Experience & Activation Lions:

Abu Sayed Mohammad Nurur Rahman | Executive Creative Director, Grey Dhaka, Bangladesh

Bartosz Jeglejewski | Creative Director, McCann, Poland

Beryl Agyekum Ayaaba | CEO, EchoHouse Africa, Ghana

Brenda Jácome | Creative Director, DDB, Colombia

Camilo Guanes | Founder – Chief Creative Officer, Oniria\TBWA, Paraguay

Carolina Pinheiro | CEO, Inbrax, Chile

Dare Oyegbola | Head Agency Operations at Havas Play Nigeria and Ghana, Havas, Nigeria and Ghana

Emma Robbins | National Executive Creative Director, M+C Saatchi, Australia

Facundo Paglia | Chief Creative Officer, Lopito Ileana & Howie, Puerto Rico

Firas Ghannam | Executive Creative Director, VML, Saudi Arabia

Hang Nguyen Thi Thu | Business Unit Director, Unilever, Vietnam

Jimena Archundia | Country Manager, VaynerMedia, LATAM

Joanne Tong | Managing Director, IPG Mediabrands, Hong Kong SAR

John Bergdahl | Head of Creative, Forsman & Bodenfors, Sweden

Jordan Cuddy | Executive VP, Global Head of Brand Experience, Monks, Global

José Figueroa | Chief Creative Officer, Grativi BBDO, Guatemala

Kai Heuser | Executive Creative Director, AKQA, Germany

Kevin Mulroy | Partner and Executive Creative Director, Mischief, USA

Leah Meranus | CEO, dentsu X, North America

Motonori Sugiyama | Executive Creative Director, Droga5 Tokyo, part of Accenture Song, Japan

Nathaël Duboc | CEO, Dentsu Creative, France

Neville Shah | Chief Creative Officer, FCB Kinnect, India

Regan Grafton | Chief Creative Tinker, Thinkerbell Aotearoa, Aotearoa New Zealand

Robert Thompson | Head of Marketing and Communication, Sanlam Investments, Global

Rona Yakobi | Owner and VP Creative, Rona & Ido, Israel

Sarah Berro | Head of Creative, Vice Media, MEA

Viktor Jacobsson | Creative Director, Uber, the Netherlands

Viviane Duarte | CEO, Plano | Brands & Purposal, Brazil

Yuan Chuang | Creative Director, Leo, Taiwan

Health Track

Health & Wellness Lions:

Aleisia Gibson Wright | Founder and President, GW Health Public Relations, USA

Alex Frias | Executive VP, Global Marketing, Steve Madden, Global

Cheryl Horsfall | Executive Creative Director, adam&eveDDB, USA

Curtis Westman | VP, Associate Creative Director, AREA 23, an IPG Health Company, Canada

Luciana Olivares | CEO, Boost Brand Accelerator, Peru

Maiko Banno | General Manager in Healthcare PR, OZMA PR Inc., Japan

Mark Verhagen | Executive Creative Director, VML, Indonesia

Melle Hock | US Chief Strategy Officer, Global Strategy Lead, Unilever, Edelman, Global

Michael Duffy | Brand & Innovation Head, AMEA Region, Opella Consumer Healthcare, AMEA

Mike Brightley | Creative Director, Langland, Global

Raluca Kovacs | Chief Strategy Officer and Founder, Better, Romania

Rifah Qadri | Executive Director Marketing & Corporate Communications, easypaisa digital bank, Pakistan

Thomas Amoedo | Managing Director, Landia, Mexico

Strategy Track

Creative Strategy Lions:

Arun Iyer | Co-Founder and Partner, Spring Marketing Capital, India

Catherine Bannister | Chief Strategy Officer, TBWA RAAD, MENA

Ela Gökkan Savci | CEO, MullenLowe, Turkey

Joseph Temitope | Director, Brand Strategy, Dentsu Creative, Nigeria

Mariam Asmar | VP, Brand and Strategic Consulting, Braze, USA

Sbusiso Kumalo | Group Chief Marketing Officer, African Bank, South Africa

Seth Gaffney | Co-Founder and Chief Strategy Officer, PREACHER, the Netherlands

Sony Nichani | CEO, Publicis Groupe, Indonesia

Thais Souza Nicolau | Marketing Director, Nomad, Brazil