A DAVID Miami apresenta a partir de hoje o segundo filme da marca Burger King US, que faz parte da plataforma de valores “2 for $5”, na qual os clientes podem comprar dois sanduíches premium por apenas 5 dólares.
O filme, intitulado “Petition”, tem a participação de um ator que se passa por um representante da marca e aborda pessoas nas ruas. O objetivo é convencê-las a assinar uma petição, que seria enviada ao congresso, para tentar mudar a nota de $5 dólares.
A nova nota teria a figura de Abraham Lincoln segurando em suas mãos sanduíches da plataforma 2 for $5. As reações das pessoas abordadas na ação foram sempre muito divertidas e espontâneas e, apesar de algumas acharem a ideia absurda, curtiram a situação.
Assista ao filme: https://www.youtube.com/watch?v=Gry3ngdemOQ
Ficha Técnica:
Agency: DAVID/Miami
Client: Burger King US
Chief Creative Officer/Founder: Anselmo Ramos
Art Director: Tony Kalathara
Copywriter: Russell Dodson
Head of Global Production: Veronica Beach
Senior Producer: Mariane Göebel
Assistant Producer: Cátia Nucci
Business Manager: Libby Fine
Managing Director: Paulo Fogaça
Account Supervisor: Rafael Giorgino
Head of Global Planning: Nazia Du Bois
CLIENT
SVP Global Brand Management: Fernando Machado
Chief Marketing Officer, North America: Eric Hirschhorn
Director Marketing Communications, North America: Brandon Micko
Manager, National Advertising: Cristina Pavon
PRODUCTION
Production Company: HeLo
Director: Jeff Tremaine
Executive Producer: Justin Moore-Lewy
Head of Production: Brendan Kiernan
Producers: Rich Payne and Shanna Zablow
Staff Producer: Andrew Oppenheimer
Director of Photography: Simon Thirlaway
Demo production company: MJZ
Director: Irv Blitz
President: David Zander
Senior Executive Producer: Scott Howard
Head of Production: Janet Nowasad
Producer: Brian Armstrong
Director of Photography:
Food Stylist: Rick Ellis
POST PRODUCTION
Editorial Company: Lost Planet Editorial
Executive Producer: Krystn Wagenberg
Editor: Christopher Huth
Assistant Editor: Epy Carrieri, Joseph Garst
Producer: Lauren Hafner Addison, Casey Cayko
Flame Producer: Tim Vierling, Dennis Samatulski
Flame artist: Tim Farrell
Graphics Supervisor: Reginald Butler
Xfer house: The Mill
Colorist: Fergus McCall
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Composers: Beacon Street Studios, Andrew Feltenstein and John Nau
Mix House: Heard City
Audio Mixer: Evan Mangiamele, Jodi Levine
Audio Producers: Katie Flynn, Sasha Awn