A DAVID Miami acaba de apresentar uma nova campanha publicitária para o Burger King US. Dessa vez, o comercial “Changing the Bill” aborda a plataforma de valor “2 for $5”, na qual os clientes podem comprar dois sanduíches premium por apenas 5 dólares. No filme, feito com câmera escondida, o Burger King tenta oficialmente mudar a nota de 5 dólares, colocando Abraham Lincoln segurando dois sanduíches do Burger King.
A cena do filme é a de uma pesquisa do tipo focus group e o ator tenta aprovar a ideia de mudar a nota de 5 dólares com um consultor independente. O objetivo é registrar as reações engraçadas, das pessoas achando a ideia uma loucura, rindo e curtindo a situação como se fosse real.
O comercial foi produzido pela HeLo, com direção de cena de Jeff Tremaine. O filme está disponível no Youtube: https://www.youtube.com/watch?v=rhWexd9VIJI.
Final Credits – King Deals – 2 for 5
Agency: DAVID Miami
Client: Burger King US
Chief Creative Officer/Founder: Anselmo Ramos
Art Director: Tony Kalathara
Copywriter: Russell Dodson
Head of Global Production: Veronica Beach
Senior Producer: Mariane Göebel
Assistant Producer: Cátia Nucci
Business Manager: Libby Fine
Managing Director: Paulo Fogaça
Account Supervisor: Rafael Giorgino
Head of Global Planning: Nazia Du Bois
CLIENT
SVP Global Brand Management: Fernando Machado
Chief Marketing Officer, North America: Eric Hirschhorn
Director Marketing Communications, North America: Brandon Micko
Manager, National Advertising: Cristina Pavon
PRODUCTION
Production Company: HeLo
Director: Jeff Tremaine
Executive Producer: Justin Moore-Lewy
Head of Production: Brendan Kiernan
Producers: Rich Payne and Shanna Zablow
Staff Producer: Andrew Oppenheimer
Director of Photography: Simon Thirlaway
Demo production company: MJZ
Director: Irv Blitz
President: David Zander
Senior Executive Producer: Scott Howard
Head of Production: Janet Nowasad
Producer: Brian Armstrong
Food Stylist: Rick Ellis
POST PRODUCTION
Editorial Company: Lost Planet Editorial
Executive Producer: Krystn Wagenberg
Editor: Christopher Huth
Assistant Editor: Epy Carrieri
Producer: Lauren Hafner Addison
Flame Producer: Tim Vierling
Flame artist: Ralph Scaglione
Xfer house: The Mill
Colorist: Fergus McCall
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Composers: Beacon Street Studios, Andrew Feltenstein and John Nau
Mix House: Heard City
Audio Mixer: Evan Mangiamele
Audio Producers: Katie Flynn, Sasha Awn